iD3NTiTY is about empowering kids to be confident in themselves and inspire them to be an individual, rather than a follower. We believe that confidence is key and has a major impact on athletic performance. Not only do we seek to instill confidence in the kids on the court but to enhance them with the necessary life lessons that will equip them for their future; because basketball is what we do, not who we are.  We believe that each individual and their unique differences is what makes us a special organization. We are not all alike.